9 Tips On How To Sell Your Stuff On eBay
eBay has become one of the world’s leading marketplaces, making products available to people all over the world from an enormous amount of independent sellers. Just as it presents a great opportunity for buyers, it also presents a great opportunity for sellers. However, the sheer number of products and sellers there can make it difficult to compete. To be a successful eBay merchant, you must build and employ a winning marketing strategy. Read on for 9 tips on how to successfully sell your stuff on eBay.
Perform Sufficient Research
The first thing to do when selling on eBay is to engage in effective research to test the market waters. On a simple level, you can simply do a search of products to see if what you are thinking about selling is already available. Even if there are many merchants offering similar products, you may still be able to sell successfully if you can offer yours at a lower price or better quality. For more extensive research, consider using an automated eBay research tool. These tools help you to quickly view the entire eBay market and gauge the supply, demand and market price for various products. Most of these tools come with free trials while others are entirely free. In addition to helping you see the marketability of specific products, such tools can help you find new products to sell.
Provide Extensive Images
People rarely purchase products on eBay if there are no images of the product. However, even one image is often not enough for you to be competitive. You should take multiple photos of each product from different angles. Providing extensive photos helps in two ways. First, it helps you build reputability with customers by showing them that you do, in fact, have the product and intend to sell it. Second, it cements the idea of possessing the product into the buyer’s mind, making him or her want it even more.
Write Professional Descriptions
The descriptions you write for your products reflect on your credibility and trustworthiness as a merchant. As such, they should be:
- Correct, with proper grammar and spelling. If you do not trust your writing abilities, type everything in a word processor first. Poor grammar and misspelled words can gum up search results and tell buyers that you are a haphazard and clumsy merchant. Do not write in ALL CAPS, as this feels spammy and is difficult to read.
- Extensive, giving potential buyers all of the information they need.
- Concise in that you get the point across without a lot of unnecessary wording.
- Organized, with the text and images arranged in an attractive and sensible manner.
- Entertaining. Remember that this is marketing. Most eBay listings are very dry. If you can make your listing stand out by giving people a good laugh or a smile, do it!
Select The Right Auction Length
When eBay lists its auction items, it does so with the auctions ending first toward the top. For this reason, it may be better to set shorter auction lengths for your products to ensure that they get to the top sooner. If the product does not sell, you can list it again. The only exception would be for rare products which have less competition and may require more time for buyers to discover them.
Bundle Your Products
You may find increased sales and better profit margins by bundling your products. There are at least three reasons for this. First, buyers see bundled products as a way of getting a good deal. Second, you can use bundling to sell items that buyers may not have paid attention to individually. Third, you can save on listing costs by listing 10 products together as a bundle instead of making 10 separate listings. In bundling your products, though, make sure not to bundle things that are completely unrelated.
Offer Free Shipping
People like to see free shipping in the title lines of listing. Knowing that shipping can be expensive, people can often be drawn to a listing that says “Free Shipping” even when similar listings have a lower face price. Of course, take your shipping costs into consideration when you calculate your asking price.
Try To Foresee Problems
In making your listing, try to make sure that there will not be any misunderstandings between you and the buyer. If the buyer purchases the product only to discover later that it was not exactly what she or he expected, you may end up paying a refund as well as unnecessary shipping costs. For this reason, you should do everything you can to make the nature of the product and all of your policies as clear as possible to the buyer up-front.
Do Not End Auctions Early
In some cases, buyers may contact you and ask you to end an auction early and make the transaction outside of eBay. This is almost always a bad idea. First, a buyer will usually only do this if he or she has fears of being outbid. Buyers may talk about time constraints and other matters, but the real issue is almost always money. Second, some buyers do this because they want to scam you. As a seller, you have virtually no reason to end an auction early.
Maintain honesty in your listings and other methods of contact with buyers and provide good customer service. If you do this continually, your seller ratings will go up and this will result in buyers trusting you more in the future.
If you are planning on selling some of your personal items online, check out these tips beforehand. They could end up saving you money and unnecessary grief down the road.